12 September 2013

The end of the world. Or not.

I am going to tell you something that is not a secret.

I work in social media.  It's my job. It's also something I do for fun in my spare time. And I also freelance in the communications space. In fact, I even deliver training to people about how to utilise social media to engage with their customers.

Here's the thing - I use social media all the time.

I think it's marvellous.  Like genuinely, fabulous.  All this amazing potential to connect with other parts of the world, learn new things, support causes, have conversations with people you've never met, share photos with family and friends on the other side of the world, promote businesses, find a video on how to change the washer in a tap or dress appropriately for a rockabilly party. I've met some really interesting people on social media and also some complete knobs.

Not too long ago, I met a chair bound 95 year old who was learning to use Twitter because all the cool kids were doing it.  And she might be 95 years old but that didn't mean she wasn't a cool kid. Or interested in learning new things.  I liked her attitude.

So there is absolutely no point in telling me constantly how you think Facebook is terrible, or for young people, or that you think the end of the world is imminent as a result of social media. Because quite frankly my dears, I don't give a damn.  You'll come round to it.  You're just what Roger's Innovation Curve identifies as 'a laggard'.

People felt that way about the motor car.

And sliced bread.

And rock and roll.

And the mobile phone.

And Vatican II.

And Justin Bieber.

They were all wrong.  Though the Pope should definitely get in touch with Justin Bieber.  That boy has a LOT of followers on Twitter.  As irritating as he is, he's doing something right.

I'm heading off to a ProBlogger conference this weekend because there is always learning to be done in the social media space. And people to be met.  And things to be shared.  And things to be excited about. And it's great to do that face to face as well as via social media.  I hope to meet some really interesting people and not too many knobs. Just like in real life.


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